Simple Path Financial

I created these logos for Simple Path’s initial brand launch many years ago. While this logo did not see the light of day, I believe it was my strongest contribution because it had a unique and memorable style different from their competitors and would have provided a solid visual identity to build their evolving brand around.

The following is a selection of other concepts I explored leading up to the creation of the one above. These logomarks are all quite literal and designed to appeal to different demographics, which the client had not established at the time of design.