Resilio

Resilio was one of those tricky logo requests because there was very minimal input from the client upfront. I took what information was available to set the problem and combined it with research to reframe the problem and come up with a visual solution. I created this logo with the idea of bringing a sense of dynamic energy to a wordmark, since the only tangible lead to start with was to explore its Latin definition to rebound, spring back, or recoil. I decided to create a visual balance around “ili” because it looked like a bar graph, which suggested financial growth, ideal for this product. Using different values of green on these letters and adding horizontal movement lines to the tittles above each “i” made it more dynamic and visually reinforced the actual meaning of the word.

After the client signed off on the logo, we developed various products for their omnichannel introduction to the market. Below are the initial landing pages for desktop and mobile breakpoints, which were deployed alongside the direct mail components in order to maximize lead capture and conversion.