OppFi

OppFi was a new credit card product that one of our FinTech clients was launching. They came to us to design their direct mail campaign, which would be deployed alongside the other components of the product launch. With an established website and branding roadmap for us to follow, it was just a matter of adhering closely to their brand guidelines and applying our knowledge of DM best practices.

Their brand roadmap (displayed above) showcases some of the design elements we used to promote their messaging and guide the reader smoothly through their information. We developed multiple strategic directions and created copy decks for each of them. We promoted the new product and its unique selling proposition, demonstrated its benefits, and utilized tried and true DM call to action options to generate engagement.

Here are a couple of examples of the final packages we put together, consisting of a faux card to pique interest upon receipt, an insert printed on heavy cardstock for tactile appeal in the envelope—and an opportunity to expand on the product benefits while raising brand awareness—and finally, the letter itself. The letter followed DM best practices and utilized a QR code in the CTA to streamline the recipient's application process from physical touchpoint to digital.

With each package, we tested different envelope options to see which would produce the best open rates. A blind envelope always tested well, but we also ran a couple of branded versions with and without promotional copy.